24 h FP Dual

Inputs & Insights

The Directorate General for Vocational Training and Education of the Generalitat de Catalunya, which promotes the collaboration of companies and vocational training centres to work on innovation and knowledge transfer projects.

Strategy & ideas

Drafting the storytelling of the activity, the differentiating factors that give it a relevant identity to attract the attention of the media. Creation of key messages to attract the various audiences of the project.

Output & Performance

A 24-hour hackathon for 200 students from all over Catalonia, mostly from vocational training courses, responded to the challenges posed by 25 companies, devising, prototyping and presenting the best solution to the projects.yectos.