About us

WE ARE
BOTH

We create content & experiences to connect people. We at Both are profoundly humanists. We understand complexity, praise diversity and value uniqueness. Things cannot be simplified into being one side or the other. Technology may be binary, but humans aren’t. We explore both sides of the story and help understand. We help people to think different by connecting to inspiring worlds such as arts & culture, science, arts & technology, digital culture and creativity.

We stand for building bridges, not walls. We help leaders not to be judges but changemakers. To listen with empathy. We build common ground to help people connect to themselves, among them, to a cause or organization. We at Both help organisations create a context, narrative, culture and leadershipto boost engagement. We humanize organizations by understanding social trends and human needs reframing employee experience. We connect insights to solutions. We align culture & strategy. We at Both are committed to an ongoing search & creativity for what can be done to strengthen the wellbeing of employees in their organisations. We do that on an every-day perspective and in moments that specially matter. We help create a culture of belonging, inspiration and inclusion, and sustain it through coherence in behaviours: walk the talk. We focus on human relations, experiences and conversations. We foster bonds.

Our compass in our uncertain times is future thinking and positive impact. We help design organizational transformation experiences by fostering a culture of trust and empowering employees to take part, connect to a common purpose and be their authentic selves. We care for the success of the human factor in transformation processes. Creativity, flexibility, simplification and empathy are our tools to help organizations succeed in the alignment of their people (employees – clients – society) in their future vision. We transform through conversations. We align Kronos & Kairos. We create change experiences at a human pace in an accelerated & exponential context. We enable Transformation through our expertise in People & Comms.

In everything we do, Purpose & Sustainability is our Northstar. It is what guides us. What helps make sense. All human beings need to feel part of something bigger than themselves. We seek for a positive impact of everything we do. Change has to be purpose-driven and why-oriented. It needs to be led by values and supported by habits. We help people & organisations evolve from big to great.

Why choose when you can have Both

Our values

Humanists & Technologicals

We believe in everything that makes us human; culture, dreams, creativity and the drive to innovate.

Disruptive & Empathic

We make change possible by spreading the desire to change.

Inclusive & Hybrids

Good ideas come from connecting seemingly different worlds.

Thinkers & Doers

We love to learn and share, we are curious and multidisciplinary.

Team Both

At Both. People & Comms. we have a hybrid, multidisciplinary team with a strategic and creative vision to respond to the main challenges and objectives of our clients. Specialists in branding, PR, events, internal and external corporate communication, content and digital strategy.

Founder of Both, head of research and representation, and strategic support. I like travelling & reading, the sea & the mountains, art & science, family & friends, people old & young, Both.

Cristina Salvador

FOUNDER

Expert in Business & Marketing Strategy.

I'm passionate about music and literature, Both

Eduard Menal

PARTNER & EXECUTIVE
DIRECTOR

Expert in communication strategy, branding and positioning. Communication skills trainer.

I love learning and unlearning. Both!

Meritxell Jordana

CONSULTING & TRAINING DIRECTOR

How can you make a fact into a memorable action or news story? How do you listen and get people to listen? I think and do. I like to chat with friends for hours and hole up at home with a good book. Both!

Jordi Trilla

PR & CAMPAIGNS
DIRECTOR

Expert in creating and producing great experiences.

Interested in devouring books and discovering new places, Both.

Adriana Vilà

TALENT & ORGANIZATION

Diana Puig

CONSULTING & TRAINING

Oriol Giménez

COMUNICACIÓN CORPORATIVA & FORMACIÓN

Maria Gonzalvo

COMUNICACIÓN CORPORATIVA & FORMACIÓN

Carlota Fàbregas

CONTENT & EXPERIENCES

Gloria Moreno

CONSULTING & TRAINING

Prensa y comunicación estratégica corporativa e institucional.

Vivo en la racionalidad de manera muy emocional.

Judit Cabana

COMUNICACIÓN INSTITUCIONAL & CULTURA, RESPONSABLE COM. CULTURAL

Laura Rigal

COMUNICACIÓN INSTITUCIONAL & CULTURA,

Experto en relaciones internacionales y conceptualización de eventos. Me gusta practicar deportes de equipo y caminar entre los olivos.

Pedro Ralda

COMUNICACIÓN INSTITUCIONAL & CULTURA. RESPONSABLE CONTENIDOS

Tania Empez

COMUNICACIÓN INSTITUCIONAL & CULTURA. RESPONSABLE COM. INSTITUCIONAL & RSC

Laura Virgós

COMUNICACIÓN INSTITUCIONAL & CULTURAL, EVENTOS

Sara Jalili

COMUNICACIÓN INSTITUCIONAL & CULTURAL, EVENTOS

Especialista en redacción de contenidos, comunicación de crisis y comunicación corporativa.

Me gusta la música y disfrutar de un buen libro un domingo por la tarde, Both.

Gloria Moreno

COMUNICACIÓN INSTITUCIONAL & CULTURA

Irene Savall

COMUNICACIÓN INSTITUCIONAL & CULTURA,

Laura Molina

COMUNICACIÓN INSTITUCIONAL & CULTURA

Muy enfocado en la comunicación cultural, transformación digital y redes sociales.

Estoy programado en HTML y devoro libros, Both.

Roger Rodríguez

RESPONSABLE DIGITAL & BRAND

Helena Soto

DIGITAL & BRAND

Me gustan los números & las personas y poder hacer diferentes cosas a la vez. Siempre dispuesta en ayudar sin recibir nada a cambio.

Soy de playa & montaña pero siempre con los míos.

Susana Tejerina

OFFICE MANAGER

Both People & amp; Comms is also a space for personal and professional growth for our team and collaborators.

DO YOU WANT TO COLLABORATE WITH US?

We are always trying to collaborate with talented people from all over the world, please leave us a couple of lines on
info@both.com