About us

We create content & experiences to connect people. We at Both are profoundly humanists. We understand complexity, praise diversity and value uniqueness. Things cannot be simplified into being one side or the other. Technology may be binary, but humans aren’t. We explore both sides of the story and help understand. We help people to think different by connecting to inspiring worlds such as arts & culture, science, arts & technology, digital culture and creativity.

We stand for building bridges, not walls. We help leaders not to be judges but changemakers. To listen with empathy. We build common ground to help people connect to themselves, among them, to a cause or organization. We at Both help organisations create a context, narrative, culture and leadershipto boost engagement. We humanize organizations by understanding social trends and human needs reframing employee experience. We connect insights to solutions. We align culture & strategy. We at Both are committed to an ongoing search & creativity for what can be done to strengthen the wellbeing of employees in their organisations. We do that on an every-day perspective and in moments that specially matter. We help create a culture of belonging, inspiration and inclusion, and sustain it through coherence in behaviours: walk the talk. We focus on human relations, experiences and conversations. We foster bonds.

Our compass in our uncertain times is future thinking and positive impact. We help design organizational transformation experiences by fostering a culture of trust and empowering employees to take part, connect to a common purpose and be their authentic selves. We care for the success of the human factor in transformation processes. Creativity, flexibility, simplification and empathy are our tools to help organizations succeed in the alignment of their people (employees – clients – society) in their future vision. We transform through conversations. We align Kronos & Kairos. We create change experiences at a human pace in an accelerated & exponential context. We enable Transformation through our expertise in People & Comms.

In everything we do, Purpose & Sustainability is our Northstar. It is what guides us. What helps make sense. All human beings need to feel part of something bigger than themselves. We seek for a positive impact of everything we do. Change has to be purpose-driven and why-oriented. It needs to be led by values and supported by habits. We help people & organisations evolve from big to great.

Why choose when you can have Both