Summer connect 2021 – Adevinta

As every other summer,Ā AdevintaĀ holds it’sĀ SummerĀ Connect, a meeting with the entire company to explainĀ how the company is going, strategy reviews,Ā challenge reviews and generating engagement. UnlikeĀ other years, this one has had to be virtual and considers,Ā among other aspects.

Inputs & Insights

  • Creating an ā€œumbrella conceptā€Ā for the entire event. ​
  • Guaranteeing 100% of the employee experience. ​
  • Sending a packageĀ related to the event to employeeĀ homes to reinforce the connection.​
  • The existence of aĀ solidarity component. ​
  • CreatingĀ communication materialsĀ as well asĀ eventĀ production.

Strategy & Ideas

Both People & Comms makes a proposal for aĀ hybridĀ event that enhances participation,Ā mixing a work partĀ (focused on the business with the collaboration of theĀ management team) and a fun part (with an activity thatĀ connects the set with the employees at home). All thisĀ presented by a Master of Ceremonies.Ā 

Output & Performance

Results of the online event:​

  • Number of connections:Ā 1.039 (92% participation).​
  • Chat Participation:Ā 789 registrations and 306Ā comments.​
  • Contest Participation (fun part):Ā 464 participants.​

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Social Networks:Ā Very good reception in the brand’sĀ Social Networks. Publication at personal profiles +Ā 200.000 impressions generated.​

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Results of the general action evaluation surveyĀ (campaign and communication elements, activities,Ā Gifts, dynamics, etc.):Ā 8,5.​

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