REUS Culture

Inputs & Insights

The Municipal Institute of Reus Culture, expresses the need for private funds to promote projects and activities in the city.

Strategy & Ideas

Both. People & Comms. is developing a strategic brand repositioning plan, with a new narrative that gives new energy and a new approach to achieve the economic objectives of sponsorship and patronage of the city’s culture.

Output & Performance

Analysis and diagnosis of Reus Cultura: workshop, SWOT, national and international Benchmark, proposal of a story, new brand territory, key messages and communication tone, sponsorship and patronage strategy, action plan to attract sponsorships.