Egyptian Museum of Barcelona

Inputs & Insights

The Egyptian Museum of Barcelona wants to show its task of disseminating knowledge of the Pharaonic civilisation to the general public, as well as publicising the parallel activities it organises.

Strategy & Ideas

Both People & Comms. develops a communication strategy that allows the museum to be present in the media on a regular basis, enhancing its brand awareness.

Output & Performance

  • Loyalty of journalists.
  • Improvement of the Museum’s institutional relations with the city’s cultural sector.
  • Opening of the management to innovative actions with instagramers and creation and production of audiovisuals.
  • More than €1.5m in annual ROI.