Sagrada Familia

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We provide advice on the elaboration of the communication strategy and are in charge of proposing and executing communication plans and content for different campaigns and efforts throughout the year.

Inputs & Insights

In 2026, the construction of Antoni Gaudi’s masterpiece project will finish. The Sagrada Familia is a globally recognised icon of Barcelona. It is an ambassador project of the city to which Both offers strategic advice and the unification of a story that gives meaning to the architectural project and to its purpose as a temple and meeting point for the Catholic community. We ensure that this message does not forget its status as a symbol and cultural heritage of the city.

Strategy & Ideas

It is Both who collaborates with the department of communication of the Sagrada Familia. At Both, we provide advice on the continuation of the communication strategy and we are in charge of proposing and executing communication plans and content for different campaigns and efforts throughout the year.

Both executes communication and creativity training for the managers of the communication department and marketing with practical sessions.

Output & Performance

At Both, we have created and carried out the campaigns for Christmas, Easter week, Saint Jordi’s Day, among others.