#PorunAbrazo Hospital Clinic

Inputs & Insights

Both People & Comms. has collaborated with the Hospital Clínic de Barcelona and the IDIBAPS Institute by creating a solidarity campaign that calls for citizen collaboration under the slogan #PorUnAbrazo and focuses on the fact that only thanks to research will we put an end to the emergency situation caused by Covid-19 and be able to return to normal life, be together again and embrace each other again.

Strategy & Ideas

Many personalities from the fields of culture, sport, cooking and music have collaborated selflessly in the campaign, the main elements of which are a video, an auction and a challenge on social networks that helps to viralise the campaign. In addition to donations, the campaign also launches a challenge through social networks with the hashtag #PerUnaAbraçada #PorUnAbraçzo which consists of a simple gesture that gives meaning to the campaign’s claim and at the same time unites all the participants: giving each other a hug. Each person can nominate three friends to also hug and thus expand this solidarity hug.