Canet Rock Music Festival

Inputs & Insights

Canet Rock needs to design a communication strategy that is sustainable for six months in order to guarantee impactful communication, in coordination with the ticket sales, and thus strengthen its support within communication groups.

Strategy & Ideas

Both. People & Comms defines a strategic communication plan and over the course of three years has worked with the festival on the sponsorship strategy, media plan, press office, street marketing efforts, and ticketing.

Output & Performance

  • Equivalent Advertising Value: + 3 million Euros for each event.
  • More than 160 accredited journalists.
  • Four special street marketing efforts.