As part of celebrating international nurse day, the Official College of Nurses and Nurses of Barcelona (COIB) wants to carry out a campaign of gratitude to this group of professionals. The campaign is aimed at all citizens, and values the work of the nurses and their professionalism.
The objective of this project is to help spread an image of nurses adjusted to reality, to publicise the services they offer and the value they bring to the health system and to society in general. In addition, the project aims to strengthen the feeling of belonging in the nursing community, as well as enhancing the emotional bond to the profession and combating topics that are often associated with the profession.
Both People & Comms proposes several communication actions that include:
Creative design of an audiovisual campaign
Design of a media campaign to disseminate the campaign, through its own channels as well as paid for or won ones , earned and paid, in audiovisual and graphic support, and in electronic, digital and written media.
