Inputs & Insights

The biomedicine research centre IDIBELL proposes a fundraising campaign for its cancer research projects.

Strategy & Ideas

Both. People & Comms. defines a fundraising strategy, organising the communication campaign, the sponsorship strategy and the conceptualisation and production of the final charity gala.

Output & Performance

Conceptualisation and design of the story, contents, secretariat and the gala dinner:

  • 12 dissemination agreements with collaborating entities.
  • Free TV advertising campaign for social cause
  • 500 thousand in media ROI
  • 100 media impacts
  • Around €500,000 raised
  • Gala dinner: 250 guests and chaired by the Minister of Health