The biomedicine research centre IDIBELL proposes a fundraising campaign for its cancer research projects.
Strategy & Ideas
Both. People & Comms. defines a fundraising strategy, organising the communication campaign, the sponsorship strategy and the conceptualisation and production of the final charity gala.
Output & Performance
Conceptualisation and design of the story, contents, secretariat and the gala dinner:
12 dissemination agreements with collaborating entities.
Free TV advertising campaign for social cause
500 thousand in media ROI
100 media impacts
Around €500,000 raised
Gala dinner: 250 guests and chaired by the Minister of Health