The Egyptian Museum of Barcelona wants to show its task of disseminating knowledge of the Pharaonic civilisation to the general public, as well as publicising the parallel activities it organises.
Strategy & Ideas
Both People & Comms. develops a communication strategy that allows the museum to be present in the media on a regular basis, enhancing its brand awareness.
Output & Performance
Loyalty of journalists.
Improvement of the Museum’s institutional relations with the city’s cultural sector.
Opening of the management to innovative actions with instagramers and creation and production of audiovisuals.